Mcdonald’s in Egypt has seen a decrease in sales with a decline of at least 70% in October and November 2023 compared to the same months last year. This drop aligns with calls for a boycott both in Egypt and globally driven by the genocidal conflict in Gaza.
The boycott campaign is specifically targeting McDonald’s due to its support for Israel and its provision of meals to soldiers.
Reason for the Boycott
The boycott movement against McDonald’s gained traction following airstrikes on Gaza resulting in the loss of over 2,000 innocent lives including women and children. Social media played a role as users mobilized to call for boycotting companies that show support for Israel.
Impact of Boycott on McDonald’s Sales in Egypt
The decline in McDonald’s sales has had an impact on their operations in Egypt experiencing a 70% drop during October and November 2023.
This reduction has presented challenges for the company as it strives to cover expenses during this period.
However, McDonald’s has not yet publicly addressed how this boycott is affecting their business or shared their plans moving forward.
Expansion of the Boycott Movement
The boycott movement has now spread to neighboring countries such, as Saudi Arabia, Kuwait, and Oman.
Although the impact has been mixed with effects observed in Saudi Arabia and the United Arab Emirates it has caused a decline in McDonald’s customer base in Egypt.
As a response to the boycott, some Egyptians have chosen to support alternatives due to concerns about corporations supporting the Israeli occupation.
The boycott campaign against McDonald’s in Egypt has had an impact on the company’s sales resulting in a decrease of 70% during October and November 2023.
This movement has gained momentum through media causing a reduction in customers for McDonald’s in Egypt as many individuals have decided to patronize local options instead. Moving forward it remains uncertain how McDonald’s will address these challenges within the market.